I’ll answer the bits I can answer.
Marketing – Kate said marketing will probably be covered in a few different areas, such as budget (as you’ll need to cost your marketing strategy), timeline, and possibly risks? But you can also provide more detail on the marketing strategy in the overview section.
Pretty sure tables aren’t included in the word count?
I don’t think every section would need references. Budget, for example, is much less complicated than in the Collection Development Report and we’re pretty much just listing things and costing them so no refs required.
I think in your overview you’d indicate that the project is designed to be ongoing, and also in your timeline?