Reply To: Product review: OPL Teen Picks Pinterest board

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#2780
Shannon Franzway
Participant

Pinterest looks like a great way to deliver RA, thanks Katherine!  It does look like the board has been left alone for a while and, as you mention, there aren’t any comments on the individual pins – if the whole point of social media is engagement, I’m not convinced they’ve met the mark.  In saying that, social media is a specialised marketing skill and it’s hard to get it right, even for the ‘experts’ out there who get paid a lot for it.  I doubt most libraries would have room in the budget to pay an external provider and may also struggle to justify an inhouse resource.  Plus, the social media landscape changes quickly and keeping an eye on trends can be a full time job in itself. So, until it dawns on those with the purse strings that libraries should be given bigger budgets because of their importance within the community (!!!), I think librarians are going to have to do the best they can with what they’ve got.