Hey Chris,
I enjoyed reading your post and agree that tying in programs, products and services with pop culture is a great idea. Pop culture is big business at the moment and there are more and more opportunities to attract users through this area. May 4th is a good example of this and more recently with the Back to the Future date. Having a star wars movie night on the six nights leading up to the release of the seventh movie and having a sci-fi/pop culture collection in focus nearby would be a great program. So many ideas!!!
Tracey