Thanks for your reply Kate, I’m so glad you got something out of it 🙂
It is a really interesting topic. More marketing is definitely needed to let users know these services exist. I also wonder, in this case, whether it is because the board is still created and maintained by the library, although it is based on recommendations from adolescents, it isn’t as appealing to the teenagers as something created directly by their peers. Teenagers probably already have their own online RA groups through tumblr and other social media sites. I think using social media to reach groups is such a great idea, but perhaps librarians need to take think more strategically about how they use it.